University of Pennsylvania
MLA: Communication Strategy, Research, and Design
Cross-disciplinary, self-directed degree with an emphasis on applied communication research, media effects, and storytelling. Took several classes at the Annenberg School for Communication and across the university in the areas of statistics, anthropology, behavioral economics, and sociology.
BA: English; Minor: graphic design
Member: Athenaeum Honors Society
Recipient: Margaret M. Marsh Undergraduate Research Prize
Content Marketing Associate
Feb. 2015 – Feb. 2017
Managed content strategy, marketing, and development for testing and personalization SaaS company. Wrote, edited, and directed creative for product brochures, ebooks, blog posts, white papers, infographics, event collateral, personalized direct-mail campaigns, case studies, email campaigns, landing pages, advertisements, and press releases. Managed social media presence on Twitter, LinkedIn, Instagram, and Facebook. Led implementation of new company website.
Tested landing pages and website content to increase engagement and discover more effective solutions. Created quarterly content reports. Led a team of internal content contributors. Managed content exchanges with strategic partners. Collaborated with third-party vendors to develop original research that support strategic content goals. For samples, visit my online portfolio.
Copywriter: 2011 – 2014
Wrote promotional content across a variety of media for QVC, including web, email newsletter, on-air graphics, interactive web apps, corporate events, and print projects; conducted interviews with celebrity chefs including Rachael Ray, Guy Fieri, and Fabio Viviani.
Intern: Public Relations, fall 2010
Conducted and wrote interviews for internal and external newsletters, one of which was sent to over 40,000 WHYY members; maintained databases of press contacts; edited and created copy for print newsletters, email newsletters, and press releases.
Intern: spring 2010
Published content produced by students in Mighty Writers’ after school writing program; wrote grant applications; managed special events and fundraisers; expanded the scope of the organization’s presence on social media platforms and micro-volunteer websites.
Board member: 2007 – 2009
Co-chair of ethics on the executive board of AIGA Philadelphia, the professional association for design. Developed and produced events promoting environmental sustainability in the design industry.
Entrepreneur: 2004 – 2011
Acquired a robust set of business, promotion, and content-generation skills as owner of my own apparel company. Developed a brand identity and gained advertising expertise; acquired accounting skills; managed relations between vendors, retail partners, and customers from around the world.
Young Scholars in Writing: fall 2011
Published paper in an academic journal, which analyzed genre-related literacy activities at Mighty Writers, a nonprofit community writing center in south Philadelphia.