The Ecommerce Quarterly (EQ) was a publication for ecommerce professionals. It was created by Monetate, which provides software to help brands test and personalize their websites.
The EQ was created using an aggregate analysis of ecommerce performance from a representative sample of Monetate clients. Each edition had a theme (i.e. holiday shopping behavior), accompanying expert analysis, followed by industry benchmarks of key metrics (i.e. conversion and bounce rates).
EQ was intended to obtain new high-quality business leads by pairing exclusive insights with useful analysis.
I managed the production, determined the shape of the story, and directed the editorial stance. I also wrote, edited, and directed the design each issue. After it was published, I collaborated with analysts, ecommerce experts, and outside PR firms to distribute the report.