not eq

The Ecommerce Quarterly (EQ) was a publication for ecommerce professionals. It was created by Monetate, which provides software to help brands test and personalize their websites.

Specifications:
The EQ was created using an aggregate analysis of ecommerce performance from a representative sample of Monetate clients. Each edition had a theme (i.e. holiday shopping behavior), accompanying expert analysis, followed by industry benchmarks of key metrics (i.e. conversion and bounce rates).

The objective:
EQ was intended to obtain new high-quality business leads by pairing exclusive insights with useful analysis.

My role:
I managed the production for four quarters, directing the shape of the story and the editorial stance. I wrote, edited, and directed the design. I also collaborated with analysts, ecommerce experts, our PR firm, and the internal Monetate marketing team.

not eq
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