This is the final project I created for my master's degree.
The belief that ideas spread like viruses is essentially a universal truth in the worlds of media and marketing. But what if it's wrong?
To explore new ways of telling engaging online stories.
I interviewed ten academics and professional practitioners from the worlds of fashion, political science, design, linguistics, medicine, business, film history, and journalism.
I asked each of my interviewees a simple question: How do ideas spread in your industry?
I wrote three long-form stories using insights from my interviews paired with additional research. Then, I turned those stories into an interactive website.