Post #1, case study:
Blog-version of a case study made for Monetate client Frontgate. It was designed to pique interest in a new product, Dynamic Testing.
It starts with a compelling introduction, followed by a concise overview of the problem Frontgate faced, and the solution Monetate provided. It wraps up with a clear CTA, which supported our product marketing efforts.
Post #2, content activation:
Blog post designed to increase downloads of the Q3 2016 edition of the Monetate ecommerce report.
It features a few high-level insights from the report, followed by a clear CTA, which directs the user to a lead-gen form.
Post #3, current events:
This post was intended to capitalize on the public's interest in a current event/newsworthy item.
This post discusses the implications of Facebook bot API, which were announced at the 2016 F8 conference.