I've written and edited over 100 blog posts in a professional capacity—for both QVC and Monetate.
To me, a good blog post must:
Next, check out some of my favorite blog posts.
- Be highly readable, with a compelling introduction that ensures you and the reader are on the same page.
- Have a clear internal goal, so you can measure the success of your efforts.
- Include a meaningful CTA, so you can direct readers after they read your post.
- Be free of industry jargon.