I've written and edited over 100 blog posts in a professional capacity—for YouVisit, Monetate, and QVC.
To me, a good blog post must:
1. Be highly scannable and readable, with a compelling introduction that ensures your readers are properly initiated with the topic at hand.
2. Have a clear business goal, so you can measure the success of your efforts.
3. Include a unique CTA designed to lead readers further down the funnel.
4. Omit jargon and be mercilessly edited for brevity.
Next, view my favorite recent blog posts.