not eq


I've written and edited over 100 blog posts in a professional capacity—for both QVC and Monetate.

To me, a good blog post must:
  1. Be highly readable, with a compelling introduction that ensures you and the reader are on the same page.
  2. Have a clear internal goal, so you can measure the success of your efforts.
  3. Include a meaningful CTA, so you can direct readers after they read your post.
  4. Be free of industry jargon.
Next, check out some of my favorite blog posts.

not eq
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